At the IUFoST World Congress 2026 in Hong Kong, a special session will address the crucial topic: "From Misinformation to Perception: The Role of Media in Shaping Consumer Attitudes Toward Food."
This session will explore how traditional and digital media influence consumer understanding of food, nutrition, and health. Special attention will be paid to the impact of misinformation, oversimplification, and distorted narratives on consumer trust and behavior. Experts from academia, industry, and communications will share insights and case studies. The session will examine how media-driven perceptions influence product acceptance and market success.
It will also highlight the risks associated with misleading information in the context of public health and innovation. Strategies for improving communication transparency and scientific accuracy will be discussed. The role of digital platforms and social media in amplifying food related messages will be analyzed.
Participants will gain a deeper understanding of the role of media in food perception. Remember, IUFoST 2026 World Food Congress will be held from 25 to 29 October in Hong Kong Where Food Science meets the Future.
Register now and receive a special discount.
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